Increased awareness of beauty, better prospects for teeth whitening industry
Teeth whitening refers to the process of placing chemical oxidative bleaching drugs on the surface or inside of the teeth, chemically reacting with the teeth to whiten the color of the teeth, or using objects to adhere to the surface of the teeth to cover the actual color of the teeth so that the color of the teeth becomes white. At present, the more common teeth whitening methods include laser whitening, ultrasonic cleaning, veneer whitening, cold light whitening, etc. Among them, cold light whitening and veneer whitening are the most popular.
According to the “Research Report on the Application Market Demand and Development Opportunities of China’s Dental Cosmetic Industry for 2020-2025” by the Xinsijie Industry Research Center, benefiting from the rapid development of the Internet, YiMei APP and Xiaohongshu (Little Red Book) promote the popularization of teeth whitening. China’s economic consumer group is getting younger, and domestic residents have higher requirements for beauty, and the demand for teeth whitening continues to grow. In 2019, the market size of China’s teeth whitening industry reached 7 billion RMB, and the market size is expected to reach 15.2 billion RMB by 2025, with a compound annual growth rate of 13.5%.
From the perspective of consumer groups, around 22 to 40 years old is the leading consumer group for teeth whitening, accounting for more than 80% of the overall consumer group. From the perspective of gender, women are the primary consumers of teeth whitening due to their higher awareness of beauty. At present, the ratio of male to female consumers of teeth whitening is 1:9. From the perspective of urban distribution, because teeth whitening is a relatively expensive and continuous activity, it is a luxury consumption. Dental clinics in first- and second-tier cities are more mature. Therefore, residents of first- and second-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen are the leading force in teeth whitening consumption.
Participants in the Chinese tooth whitening market mainly include public dental hospitals, private dental clinics, and plastic surgery clinics. Among them, public hospitals have advantages in brands and talents and have a relatively high market share. Due to the good medical environment and high quality of service, private dental clinics have rapidly increased their market share in recent years. Representative companies include Riel Dental and Bybo Dental. Teeth whitening is not the main business of plastic clinics, so its development is slow. It is currently in the early stage of development and has a small market share. Representative brands include Meilai and Yixing.
The tooth whitening industry has a good development prospect and attracts capital attention. Under the impetus of capital, large chain clinics such as TongCe Medical have achieved IPO. Others such as Real Dental, Jiamei Dental, Bybo Dental, etc., have strong development potential. Judging from the current layout of tooth whitening clinics, the trend of large-scale chains in the tooth whitening industry will become more and more obvious in the future. High-quality services and reputable brands will become critical elements of competition.
Newsijie industry analysts said that they benefited from improving the living standards of Chinese residents and the overall pursuit of beauty. China’s teeth whitening industry has achieved steady development. However, because tooth whitening is a luxury consumption, the audience is currently limited, and the market has not yet been fully opened. The future tooth whitening industry has excellent development potential. From the perspective of market competition and capital layout, the chain of large-scale dental clinics is a trend in the future.
