In 2021, the health industry will usher in unprecedented development opportunities
In recent years, sub-health status has been spreading among young and middle-aged groups. According to the World Bank’s survey data on chronic diseases in China, in the next 20 years, the number of people over 40 will triple the number of chronic diseases. The big health industry is precisely the industrial embodiment of the “prevention, cure, and nourishment” model. As the public’s awareness of self-care continues to increase, “preventive treatment” is regarded as a blue ocean.
Chinese senior citizens will catch up to 400 million
At present, the number of elderly people in the country is 212 million and will reach 480 million by 2050, and the aging level is 15.5%. The greater the number of elderly people, the higher the need, concern, and urgency for health, which is also one of the reasons for the rapid development of the health industry.
Chronic disease deaths account for 85% of disease mortality
The disease burden caused by chronic diseases accounts for 70% of China’s total disease burden, but these chronic diseases are preventable and controllable. It is precisely because of the carelessness and unhealthy lifestyle that these chronic diseases occur, and it will cause chronic incurable disease when it occurs to a certain extent.
The literacy level of Chinese residents will reach 20%
Health literacy refers to what kind of healthy food I want to eat, how I exercise to be healthy, and what kind of lifestyle is healthy. In 2008, China’s health literacy level was 6.68%, and it is expected to increase to 20% in 2020.
The total health industry market in 2020 will reach 8 trillion
As an emerging service industry, the health industry has enormous development potential. It is estimated that by 2020, the scale of China’s health service industry will reach 8 trillion, accounting for 6.5% of GDP. The United States reached 17.6% in 2009.
The “Healthy China” market far exceeds 8 trillion yuan, and the health service industry has been identified as an “infinitely vast trillion-dollar industry” by the international economics community.
Jack Ma said: “In the future, what Ali wants to do is health and happiness. How to make people healthier and happier? Not to build more hospitals and find more doctors, let alone build more pharmaceutical factories. But if we (investment) do the right thing, 30 years later, doctors should be unable to find a job, hospitals are becoming fewer and fewer, and pharmaceutical factories are a lot less. This shows that we are doing it right.”
It is reported that Jack Ma spent 1 billion yuan on the acquisition of CITIC and renamed it “Ali Health” to highlight his determination to enter the health industry. At present, nearly 400 large and medium-sized hospitals across the country have joined Ali’s Internet “Hospital of the Future”, covering 90% of the provinces in the country. He said: In the future, human health should derive more from a healthy lifestyle and disease prevention, rather than just seeking treatment after the illness.
With the continuous improvement of the domestic public’s awareness of self-health, many pharmaceutical companies have “betting on” the big health industry.
According to industry insiders, in the field of medicine, the so-called “big health” industry usually includes two levels:
One refers to products related to human health, such as health food, cosmeceuticals, etc.; the other refers to medical services including physical examinations, disease rehabilitation, etc. That is, “big health” fields such as disease prevention, health care, skincare, and beauty. Many pharmaceutical companies have extended to the significant health field. One of the important reasons is that the OTC industry is currently facing significant pressure. Whether it is policy restrictions or the increasingly comprehensive needs of consumers, the OTC industry must be transformed. For companies, the current OTC is in a bottleneck period, and the big health field is a blue ocean. Pharmaceutical companies = most of the big health industries they do are an expansion and sublimation of OTC, enriching what their company is best at. This is undoubtedly a win-win choice.
The next ten years will be the golden age of China’s health care product industry. In 2020, the scale of the industry will exceed 450 billion yuan. The health care products industry is a global sunrise industry with a global market capacity of 200 billion US dollars. Between 1980 and 2000, the sales of health products in the United States increased by 36 times, Japan increased by 32 times, and the EU’s compound annual growth rate was 17%. In 2010, the market size of my country’s health care products industry reached 100 billion yuan. With the improvement of living standards, people will return to the core concept of the traditional health culture of “preventing disease”, and the growth of health care products consumption will accelerate.
In today’s era, people’s awareness of health care has also been greatly enhanced. More people hope to spend money on health products instead of medicine, and their ideology has changed from curing diseases to preventing diseases. The big health industry just meets the personal health care needs, preventing problems before they happen.
Big health has gradually developed into a complete industrial chain, and health preservation has become a daily habit of people. Great health is a job and a trend that is promoted by the country, society, and individuals.