The market size of China’s teeth whitening industry will reach 7.67 billion in 2020, and policies drive the rapid development of the industry

Teeth whitening refers to the process of placing chemical oxidative bleaching drugs on the surface or inside of the teeth, and chemically reacting with the teeth to whiten the color of the teeth, or using objects to adhere to the surface of the teeth to cover the actual color of the teeth and make the color of the teeth white. At present, the main teeth whitening methods include cold light whitening, white teeth whitening, and veneer whitening.

　　 The increasing importance of beauty has given birth to a strong consumer power of beauty. Among them, whitening teeth has become the most important beauty appeal of Chinese consumers. In recent years, China’s teeth whitening industry’s market size has maintained a steady and rapid growth. In 2014, China’s teeth whitening industry’s market size was less than 4 billion yuan, and it increased to 6.88 billion yuan in 2019. The market size is expected to increase to 7.67 billion yuan in 2020, and the market size will exceed 9.5 billion yuan in 2022.

In the past two years, the Chinese government has continuously introduced favorable policies to promote the overall oral medical industry’s rapid development, including the tooth whitening industry. For example, in May 2017, the General Office of the Ministry of Science and Technology issued the “Thirteenth Five-Year Plan for Scientific and Technological Innovation of Medical Devices” to encourage innovation in dental medical devices. In February 2019, the National Health Commission issued the “Healthy Oral Action Plan (2019-2025)”, which proposed to address the current shortage of dental medical talents in China, encourage and standardize the multi-point practice of dentists, and promote urban and rural areas and between regions. , Reasonable flow of oral health talents among medical and health institutions of different ownerships; driven by policies, it is expected that China’s tooth whitening market will proliferate.

Article source: China Commercial Industry Research Institute