[News] Swedish dental brand under the market test in the Chinese market
BIO BRIDGE and Shanghai Chujing Medical in China are jointly testing the Ortho Implant Kit rengöringskit product of the senior Swedish dental medical brand EKULF.
As the Chinese market attaches great importance to dental care, the local government’s starting point for dental care is prevention strategy. At present, China’s first-tier cities are in their infancy for the oral disease prevention and healthcare market. Primary dental clinics are trying their best to promote oral health and recommend various related products to improve prevention. The market potential is vast, and the public is beginning to pay attention to this field.
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EKULF
EKULF AB was founded in 1969 by four private dentists who wanted to introduce and sell oral hygiene products to patients. Sales of oral hygiene products and oral care products are mainly carried out through pharmacies, grocery stores, and the dental industry.
Shanghai Chujing Medical
It is a professional sales company for a particular cavity of medical equipment in Shanghai, China. The company constitutes a young and energetic young company established by veterans in the industry with many years of experience. Currently, Chujing Medical’s sales channels target dental clinics.
Through Swedish BIO BRIDGE docking and arrangement, Ortho Implant Kit rengöringskit was purchased from EKULF for market testing. EKULF Ortho Implant Kit can provide a complete cleaning kit with braces, dentures, bridges, or implants. The kit includes three different toothbrushes, suitable for cleaning braces, dentures, bridges, and implants. It also contains two spacer toothbrushes, which can gently remove plaque and food debris between teeth and gums.
The current market testing is divided into two areas. The first is to promote traditional dental clinics. The samples are distributed to the clinics, and the people who have received appropriate treatment are encouraged and tested. Second, BIO BRIDGE boldly tried e-commerce channels. After communicating with MALO CLINIC China, the products have been included in MALO’s e-commerce platform for test sales.
Because the dental market is in its infancy, there are many products and competition is relatively fierce. To make Swedish products stand out requires a lot of marketing methods and long-term patient market operations. BIO BRIDGE and Chujing Medical are working hard to study and try the market temperature, and adopt more effective promotion strategies.
